8 Keywords to Look for in Every CV: A Guide by Mark Goode of Inspired Recruitment

Finding the right candidate for a role can often feel like searching for a needle in a haystack. At Inspired Recruitment, we understand that this process can be daunting. That’s why we’re here to share a simple yet powerful tip that will make your recruitment journey more effective: pay close attention to the keywords candidates use in their CVs.

Certain words can provide clear insights into a candidate’s strengths, experience, and potential to succeed in a role. Below, I’ve highlighted eight impactful keywords that every recruiter should look for. These words not only showcase marketable skills but also reveal qualities that could make all the difference in finding the perfect hire.

1. Coached

The ability to coach isn’t limited to leadership roles. It’s a skill that shows a candidate’s willingness to develop others and foster a supportive team environment. Candidates who mention coaching demonstrate expertise and a mindset geared toward collaboration and growth.

Look for examples where a candidate has helped new starters settle in, delivered training sessions, or guided colleagues through challenging tasks. For instance, coaching a team member on using new software or improving their performance reflects leadership potential and strong interpersonal skills.

2. Exceeded

Great candidates don’t settle for meeting expectations; they strive to go above and beyond. Keywords like “exceeded” show that a candidate has a track record of delivering exceptional results.

Pay attention to quantified examples, such as “exceeded sales targets by 25% within three months.” These details provide concrete evidence of their ability to excel in their role and bring value to your organisation.

3. Achieved

Achievements speak volumes about a candidate’s drive, determination, and ability to succeed. Whether it’s academic accomplishments, industry recognition, or personal milestones, “achieved” is a word that signals ambition.

For example, a candidate who has achieved a professional qualification with distinction or won an award for outstanding performance is likely to have the qualities you’re seeking. These achievements often highlight skills that are transferable to their next role.

4. Presented

Strong communication skills are essential in any workplace. The keyword “presented” indicates a candidate’s confidence and ability to convey ideas effectively, whether to a small team or a large audience.

Examples like “presented quarterly results to senior management” or “presented new strategies to improve customer satisfaction” show that the candidate is comfortable articulating their thoughts and contributing to discussions.

5. Influenced

The power to influence others is a valuable skill, particularly in roles that involve leadership, sales, or stakeholder engagement. Candidates who use the word “influenced” in their CV demonstrate their ability to bring about positive change or secure buy-in for ideas.

For example, has the candidate influenced team members to adopt new processes, or persuaded a client to consider an innovative solution? Such skills are crucial for driving performance and achieving business goals.

6. Maximised

Resourcefulness is a trait that every employer values. The word “maximised” signals a candidate’s ability to make the most of available resources to achieve outstanding results.

Look for CVs that mention maximising profits, efficiency, or team potential. For instance, a candidate might state that they “maximised team productivity by streamlining workflows” or “maximised customer satisfaction by implementing a new feedback system.” These are the kind of results-driven individuals you want on your team.

7. Negotiated

Negotiation skills are not confined to sales roles. They are valuable in any position that requires problem-solving, relationship management, or strategic thinking.

Candidates who highlight negotiation experience often excel at finding win-win solutions. For example, “negotiated supplier contracts to reduce costs by 15%” or “negotiated resolution to a complex client issue” are powerful indicators of their capability to handle challenging situations effectively.

8. Saved

In today’s competitive landscape, businesses are always looking for ways to save time, money, or resources. Candidates who mention how they “saved” are likely to bring similar benefits to your organisation.

Specific examples are key. Did they introduce a process that saved their previous employer thousands of pounds? Or perhaps they streamlined a project timeline, saving weeks of effort? These details showcase their problem-solving skills and practical impact.

Putting It All Together

At Inspired Recruitment, we pride ourselves on our ability to identify top talent for our clients. Recognising these keywords in CVs is just one of the ways we ensure we find candidates who not only meet the requirements but exceed expectations.

But it’s not just about spotting these words; it’s about understanding the stories behind them. When a CV includes “coached” or “exceeded,” it’s an opportunity to delve deeper during interviews and uncover how these skills can benefit your organisation.

We’re not just recruiters; we’re your partners in finding candidates who will make a real difference. So next time you’re reviewing CVs, keep these keywords in mind. And if you need guidance or support, the team at Inspired Recruitment is always here to help.

Let us help you build the dream team that will drive your business forward. Together, we’ll make recruitment personal, purposeful, and powerful.

Mark Goode

CEO Inspired Recruitment

Mark Goode is the CEO of The Inspired Recruitment Group which originated with the inception of Inspired Selections a recruitment agency primarily focused on recruitment in the optical industry before branching out into audiology and pharmaceutical recruitment. New optical opportunities are featured daily here or if you're a business, looking for help with your recruitment needs, get in touch here