10 powerful tips to improve recruitment for your business

Here are 10 powerful recruitment tips from the leading optical recruitment agency to help clients attract, hire, and retain top talent. These tips will elevate your hiring strategy and give you a real competitive edge.

1. Stop Hiring for the Job, Start Hiring for the Future

Most businesses focus on filling a vacancy, but elite companies hire for long-term impact. Instead of just looking for someone to do the job, ask:

• Will they grow with the business?

• Do they fit our culture?

• Can they bring something extra beyond the job description?
  

2. Your Employer Brand Is Worth More Than Your Salary Budget

The best candidates don’t just look at money – they look at reputation, career growth, and company values.

• Invest in Glassdoor reviews, LinkedIn presence, and employee advocacy.

• Treat recruitment like marketing – showcase what makes your company a great place to work.
  

3. Speed Wins. The Best Candidates Won’t Wait

A slow hiring process costs you top talent.

• 77% of candidates accept the first strong offer they receive.

• Shorten decision-making times and ditch unnecessary interview stages.

If you like someone, act fast.

4. The Best Recruiters Don’t Just Find People—They Steal Them

Passive candidates (those not actively job-hunting) make up 73% of the market. They’re usually the best people.

• Use headhunting strategies to engage top talent.

• Offer something their current employer isn’t giving them.

• Don’t just advertise—hunt for the best.
  

5. Sell the Job Like You Sell Your Products

Would you market your product with a boring, generic advert? No? Then stop writing dull job descriptions!

• Sell the vision: Why should they want this job?

• Highlight benefits beyond salary: Career growth, culture, perks.

• Use engaging language: No one gets excited by "We are seeking a motivated self-starter…"
  

6. People Don’t Leave Bad Jobs. They Leave Bad Managers

Retention starts before recruitment. The #1 reason candidates leave? Bad management.

• Ask about management styles in interviews.

• Develop leadership teams who attract and keep top performers.

• Provide ongoing training for managers to lead better.
  

7. Culture Fit is Dead—Hire for Culture Add

Stop looking for people who just "fit in." You don’t need clones—you need challengers.

• Hire people who bring new perspectives to the table.

• Look for those who complement your existing culture but also push it forward.

• Embrace diversity of thought – it drives innovation.
  

8. If You Want the Best, Pay the Best (Or Lose Them to Someone Who Will)

• Salary matters—especially in a competitive market.

• If you’re underpaying, someone else will snap them up.

• The cost of hiring twice is far higher than paying right the first time.
  

9. Train Your Hiring Managers in Sales and Psychology

The hiring manager isn’t just interviewing—they’re selling.

• Candidates are judging your company just as much as you’re judging them.

• Make sure your hiring managers know how to engage, excite, and persuade top talent to join.
  

10. Work with a Recruitment Agency That Actually Cares About Your Success

Most agencies throw CVs at you. A true recruitment partner will:

• Understand your business inside out.

• Act as your brand ambassador in the market.

• Only send candidates who genuinely fit your needs.
  

When you work with Inspired Recruitment, you get more than CVs—you get a strategic hiring partner who will transform your recruitment process.

Want to hire better, faster, and smarter? Let’s talk.

 Mark Goode

CEO Inspired Recruitment

Mark Goode is the CEO of The Inspired Recruitment Group which originated with the inception of Inspired Selections a recruitment agency primarily focused on recruitment in the optical industry before branching out into audiology and pharmaceutical recruitment. New optical opportunities are featured daily here or if you're a business, looking for help with your recruitment needs, get in touch here